As artificial intelligence (AI) continues to permeate all aspects of marketing, it’s becoming more and more important for marketers to understand how to use AI to their advantage. Luckily, there are a number of AI marketing tools available that can help marketers stay ahead of the curve.
In this blog post, we’ll introduce 12 of the best AI marketing tools available. These tools can help with a variety of tasks, including customer segmentation, content creation, campaign generation, and more. So if you’re looking to get a leg up on your competition, be sure to check out these AI marketing tools!
The benefits of AI marketing tools.
The use of artificial intelligence (AI) in marketing is on the rise, and for good reason. AI marketing tools can help businesses automate repetitive tasks, personalize customer journeys, and make better data-driven decisions.
In short, AI can help businesses scale their marketing efforts and improve customer engagement. If you're considering AI for your marketing strategy, here are a few benefits to keep in mind.
First, AI can help you automate repetitive tasks. This includes tasks like lead generation, email marketing, and social media management. This frees your team to focus on more strategic tasks and can help you improve your marketing efficiency.
Second, AI can personalize customer journeys. By leveraging data, AI can help you create more personalized marketing experiences for your customers. This can lead to higher conversion rates and more loyal customers.
Finally, AI can help you optimize your marketing campaigns. By using data and analytics, AI can help you understand what’s working and what’s not. This allows you to make real-time changes to your campaigns to improve their performance.
Social media marketing AI tools.
The process of planning, developing and publishing content for your social media strategy is both time-consuming and draining. Thankfully, recent marketing platforms have integrated the use of artificial intelligence to automate repetitive tasks like post-scheduling, content curation, and social listening. This frees up your time so you can focus on other aspects of your marketing strategy that requires more brain work.
If you’re looking for a tool that takes out all the guesswork from writing social media copy, you should consider giving Lately a go. The artificial intelligence in Lately studies what your social media audience likes to see, hear, and read, and then develops a custom writing model based on what it learns. Using that writing model, it creates a number of pre-tested social media posts from any long-form video, audio or text.
As soon as your social media posts are approved and reviewed, this smart platform automatically schedules and publishes them across all your social media accounts. The video below demonstrates how Lately’s social media marketing software works.
Some of Lately's key features are:
- Automatic post preparation.
- Social media post scheduling and publishing.
- Approval workflows.
- Tracking links.
- Social media calendars.
This tool takes all the hard work out of digital ad management. Smartly.io uses ai to scale your promotional efforts on Facebook and Instagram and unify your creative assets, media and data into a smarter advertising cloud.
Smartly.io utilizes data from your social channels to dynamically display prices, discounts, store locations, availability, weather, and more, and deliver relevant, personalized Facebook and Instagram ads that resonate with your audience. The tool also automates campaign creation and management, as well as updates ads in real-time when your data changes.
Smartly.io's key features:
- Creative ad automation.
- Automatic campaign management.
- Dynamic creative templates.
- Automatic ad optimization.
- Flexible reporting.
One key aspect of social media marketing is the correct use of data to optimize your promotional efforts. Linkfluence takes social media analyses to the next level with its powerful ai integration. This platform enables you to monitor and analyze all of your social media channels in one place. It combines a live feed of global social data with AI, data science, and market research expertise to get high-value insights from consumers in real-time, rather than waiting months for reports to be produced.
Moreover, Linkfluence also tracks the growth of your brand reputation over time, sets a baseline for your current social media presence and establishes targets to help you generate more influence with marketing activities. Because of its strong social listing software, the platform also tracks and predicts your audience’s behavioural trends for more effective targeting.
Some of Linkfluence’s use-cases include:
- Social media monitoring and analysis.
- Actionable insights for your business.
- Reputation monitoring.
- Trends forecasting.
- Campaign performance measurement.
Email marketing AI tools.
Email remains the best form of audience outreach in the marketing game. Recently, many platforms have utilized artificial intelligence to help segment contact lists and generate more engaging copy. After using these features, you’ll notice a major jump in your email open rate and click-through rate, which in turn, impact your revenue and lead conversions positively.
Seventh Sense uses artificial intelligence to analyze your audience’s behavioural patterns to win their attention in an overcrowded email inbox. It does that by analyzing the historic engagement pattern of each of your contacts and then identifying the optimum time to send your emails, ensuring better deliverability and a higher chance of visibility in any cluttered inbox. Moreover, with the send time optimization feature, your emails are less likely to be detected as spam even when they reach many people in the same company at the same time.
It’s important to note that Seventh Sense works with CRM tools HubSpot and Marketo, which facilitate the collection of data and its analysis.
Seventh Sense’s features include:
- Send time optimization.
- Reporting dashboard.
- Free split test automation (for HubSpot).
- Free deliverability audit (for HubSpot).
Personalize takes behavioural analysis and email marketing to the next level. The AI-powered tool collects information from your contacts in your CRM to discover their interests. It reveals the top three products and services your audience is most curious about based on their digital footprint. This allows you to promote the right product or service at the most opportune time.
Personalize is the definition of one-on-one marketing personalization. With the data you’ve collected, you can segment your contacts based on their interest and grab their attention with highly personalized email campaigns.
Personalize’s key features include:
- CRM integration.
- Customer interest identification.
While Seventh Sense and Personalize focus primarily on behavioural analysis to optimize the deliverability of your email campaigns, Phrasee focuses on the language used for the same end result.
Phrasee's artificial intelligence-based Natural Language Generation (NLG) system creates millions of natural-sounding copy variants based on data-driven insights. All of these copies are customized for each customer based on your brand language.
Just like any machine learning system, Phrasee uses the data it collects from your audience over time, allowing it to refine the language of your copy for better results.
Some of Phrasee’s features include:
- Copy generation in your brand’s voice.
- Continuous improvement on the prediction model.
- Tailored language for each contact.
- End-to-end system.
Marketing analysis AI tools.
If you’re not measuring the impact of your campaigns and your audiences’ data, you're less likely to grow. Data gathering and analysis are vital elements in the success of any marketing and lead-generating activity. With artificial intelligence, the processes of collecting data, analyzing it and reporting have become much more streamlined and automated.
Yotpo is an e-commerce analysis tool that helps companies gather customer reviews and feedback to deliver valuable insight that allows you to improve your products and services. Moreover, you can use these authentic customer reviews as User Generating Content (UGC) to attract similar-minded customers. Instead of scouring the Internet for testimonials, Yotpo gathers them for you automatically, saving you time and effort.
Yotpo has also recently introduced its SMSBump feature, allowing you to build highly customized text messaging campaigns and workflows to convert your website visitors to paying customers.
Yotpo’s solutions include:
- SMS marketing.
- Review collection.
- Customized referral and loyalty programs.
- Product subscriptions.
- Visual UGC.
Competition analysis is an essential part of market research, and thanks to smart platforms like Crayon, it has become so much easier. Crayon gathers competition data and displays them for you in a unified dashboard, which enables you to detect marketing trends on the rise. These insights help you make quick marketing decisions backed by data.
Crayon’s dashboards are pretty comprehensive and fully customizable. You can track everything your competitors are doing, including price changes, published content and ad campaigns.
Features include:
- Competitive intelligence and analysis.
- Email digests and alerts.
- Updated sales battle cards.
- Integrations with your communication and CRM tools.
Albert is your new digital campaign sidekick. Using self-learning software, Albert analyzes large volumes of data to generate precise and optimized marketing campaigns for your brand. Albert enables you to run campaigns autonomously and improve your marketing strategy's precision, intelligence, and efficiency through in-depth audience analysis. It also allocates budgets and evolves campaigns across multiple channels at scale.
Some of Albert’s greatest features:
- In-depth data analysis.
- Campaign automation and optimization.
- Integration with your marketing tech stack.
Content-generating AI tools.
Finally, the most popular area in marketing that AI has facilitated is content creation. From social media posts to long-form content such as articles and blog posts, AI platforms accelerate the process of identifying the right keywords for SEO purposes, generating ideas for engaging content and even outlining and writing entire pieces of content in just a few minutes. This frees up marketing to work on more strategic tasks, letting the computers do all the heavy lifting.
You’ve probably heard of Japer AI before, thanks to the company’s wide-reaching digital campaign that in one form or another, brought the use of marketing AI software to the public knowledge.
Jasper offers over 50 different writing tools and templates for all your content-based needs, from marketing email and landing pages to social media and blog posts. Based on a few keywords that you input, Jasper automatically generates lines of engaging text in different tones to fit your marketing purposes.
Jasper’s key features:
- 50+ content tools and templates.
- 25+ languages supported.
- Automatic content generator void of plagiarism.
- Boss Mode to write long-form content such as ebooks, articles and blog posts.
As the name suggests, AI-Writer is a copywriting platform that uses artificial intelligence to write high-quality content in just two minutes. AI-Writer is engineered with high SEO performance that drives traffic to your website and the right targeted leads to your funnel. The tool also boasts a rewording text editor if you already have a piece of content that you would like to repurpose.
Key features include:
- High-quality content generation in 2 minutes.
- Text rewording.
- Verifiable citation.
- SEO-focused text editor.
- Sub-topic discoverer.
Simplified offers tools for all your creative marketing needs in one place. The platform not only automatically writes content (blog posts, ad copies and social posts) for you, but it also offers thousands of designer-made templates with millions of premium photos, videos, GIFs, stickers, icons, and audio that aid in the creation of visual marketing assets.
In addition, Simplified offers automated marketing workflows that allow marketing teams to collaborate on projects seamlessly without having to send out a single email.
Simplified’s key features:
- Automatic content writer.
- Visual content generation tools.
- Easy marketing workflows.
- Thousands of designer-made templates.
- Millions of visual assets.
If you are looking to stay ahead of the curve with marketing AI, the tools in this post will help you do just that. From tools that help you automate your social media marketing to those that provide valuable insights into your customer base, there’s an AI marketing tool that can help you with just about any task. So, whether you’re looking to increase your efficiency or get a better understanding of your customers, these AI marketing tools are a great place to start.
